WHAT WE SELL
At ERMI we like to say that our clients pay us because either we have the answer to their question, or we know where to find it. That is the power of networking, and ERMI‘s ability is to extract value from it on behalf of its clients. ERMI‘s selling proposition is inspired along the lines of its market philosophy:
Clients will improve their go-to-market approach by learning best practices (and mistakes to avoid) through in-house workshops, web seminars, on-going telephone assistance, and marketing collateral materials and documents all prepared and delivered by ERMI network partners. The participation of ERMI’s expert resources as speakers and moderators in public conferences, marketing events and sponsored meetings are also the perfect opportunities for clients’ sales and marketing forces to benefit from the presence of their ERMI partner team.
Before embarking in any new market strategy clients need to know what the major trends of that particular market are, what their own clients want, what are the best options for success, how and what to sell. This calls for a preparatory activity of research and analysis that ERMI prepares and delivers in the form of written documents, explanatory Powerpoint presentations, graphs, charts, and spreadsheet data elaborated through dedicated survey campaigns.
No one is prophet is his own land” is a very true reality for many executives. Our experience shows that only when presented by an external speaker the topics the executive has so firmly and boldly defended among his/her company peers become accepted and the new de-facto reality. ERMI serves its clients in such circumstances by offering time and experience in conveying the right message through internal roundtable discussions, workshops, and dedicated seminars. ERMI can especially coach the client executive in handling the start and ramp-up of a newly introduced sales or marketing program, product launch, or internal organizational restructure.
Assisted executive coaching is the keyword. Often times company decision makers can’t find the information they are looking for. Even after reading publicly available documents or attending a public conference the executive remains with unraveled doubts. This is the time when a dedicated assistant provides value through applied research and bespoke delivery of information. You can call this “outsourced information research”, in that the ERMI coach will assist the client executive in finding the right information-and answers-to his/her immediate needs. In many circumstances the existence of a network of resources serves the purpose of providing the client with the information that makes or breaks a deal.